Jonathan Montoya on Unlocking 7-Figure Affiliate Marketing Success

00:00:35 – Introduction
The host introduces the guest, Jonathan Montoya, who has made over $4 million through email marketing and YouTube. Montoya is a coach and mentor to over 50,000 students, helping them quit their 9-5 jobs and start their own businesses.

00:05:42 – Finding Digital Marketing
Montoya shares his journey from doing entrepreneurship in high school to going to college and getting a degree. He then worked as an engineer but realized he didn't want to wait until 65 to start living his life. He tried different business models, including dropshipping, Amazon FBA, and cryptocurrency, before finding success in affiliate marketing.

00:11:51 – Leveraging Affiliate Marketing
Montoya explains how he used affiliate marketing to build his email list and following on YouTube, which allowed him to launch his own course and coaching business. He emphasizes the importance of having a list and building momentum in the beginning of an online business.

00:21:32 – The Power of Email Marketing
Montoya discusses the power of email marketing and how it allows him to connect with his audience on a deeper level. He shares tips on how to write effective emails that engage and convert subscribers.

00:30:38 – Overcoming Challenges
Montoya talks about the challenges he faced on his journey, including going negative in his bank account and dealing with negative comments on social media. He shares how he overcame these challenges by staying focused on his goals and continuing to take action.

00:14:13 – Encouraging Others to Start Their Own Business
Jonathan encourages his students to have the intention of creating their own product or coaching business in the future for greater financial freedom. He stresses the importance of having options and true freedom in life.

00:15:44 – The Journey to Success is Not Easy
Jonathan highlights that his journey to success was not easy and that it takes time, effort, and a strong why to achieve one's goals. He emphasizes the importance of having a plan and the willingness to put in the work, even when it gets tough.

00:17:49 – Overcoming Struggles in Online Business
Jonathan shares his personal struggles in the online business world, including starting with a negative bank balance while having to create daily raw YouTube videos to build his business. He emphasizes the importance of having a strong why and a clear vision to push through the hard times.

00:22:12 – The Power of Momentum
Jonathan discusses the power of gaining momentum in building a successful online business. He explains how little wins, such as increased views or leads, can build confidence and lead to exponential growth. He stresses the importance of putting in the work and having patience to see results.

00:25:35 – The Value of Hard Work
Jonathan emphasizes the value of hard work in achieving success. He shares how putting in the reps, learning necessary skills, and overcoming hard times can lead to something beautiful on the other side. He encourages readers to read the book “Can't Hurt Me: Master Your Mind and Defy the Odds” by David Goggins for inspiration on developing a mindset of perseverance.

00:27:05 – Mastering Your Mindset
Jonathan recommends “Can't Hurt Me” by David Goggins, emphasizing the importance of a strong mindset in the online business world. He also reminds listeners that success often comes after many failures and that building resilience is key.

00:33:08 – Affiliate Marketing Ecosystem
Jonathan Montoya introduces his “Affiliate Stacking Ecosystem” framework, which helps promote multiple products while helping the customer achieve their ultimate goal. By mapping out the products necessary to help a customer achieve their desired outcome, Jonathan teaches affiliate marketing in a way that is helpful, not just promotional.

00:37:42 – Profit-Making Decisions
Jonathan explains how the affiliate marketing ecosystem is not just about helping customers, but also about making a profit. He emphasizes that providing customers with different options and being transparent about the benefits of each option is a key factor in building trust and allowing customers to make profit-making decisions.

00:40:03 – Transparency in Recommendations
Jonathan stresses the importance of being transparent in affiliate marketing recommendations. By providing customers with both paid and free options, Jonathan builds trust and shows that his ultimate goal is to help his customers achieve their desired outcome, rather than just promoting products for profit.

00:45:45 – The Power of Video
Jonathan discusses the power of video marketing and how it has been a game-changer in his business. He shares tips on creating effective video content and how to optimize video for SEO. He also emphasizes the importance of consistency and building a personal brand through video content.

00:40:31 – Building a Business with Help
Jonathan Montoya discusses how promoting free options like Systeme.io has helped him build trust with his audience and ultimately help people quit their 9-to-5 jobs. He also shares how he cloned all his funnels from ClickFunnels into Systeme.io, has shared them with his students, and is making more money because of it.

00:43:03 – The Power of Email Marketing
According to Montoya, email marketing is the number one thing to focus on in business because it helps build an email list and ultimately an ecosystem. Building an email list also helps promote multiple products and grow followings on other social media platforms.

00:45:00 – Leveraging Tasks for Freedom
Montoya emphasizes the importance of leveraging tasks to have the most freedom. He suggests focusing on the most leveraged tasks that will get the ball rolling and require less work in the long run. Examples of leveraged tasks include creating YouTube videos and short-form videos that can be repurposed for other platforms.

00:49:39 – Short Form Videos for Beginners
Montoya recommends starting with short-form videos as a low-hanging fruit to get quicker results. Short-form videos can help build a following, get people to an affiliate link or funnel and ultimately make you more money. Later on, he suggests moving to YouTube, which can last forever, and building a team to help with low-income tasks.

00:53:16 – Building Systems with a Team
Jonathan Montoya shares how he has built systems that have gotten him to six figures, but he believes a good team is necessary to reach seven figures. He currently has a team of eight helping him with tasks like editing videos, creating shorts, uploading to different platforms, and DMing people to buy products.

00:53:47 – Low Income Tasks
Jonathan discusses the importance of delegating low-income tasks such as editing videos and responding to comments on Facebook to maximize productivity. He advises creating a list of all tasks and ranking them by the amount of revenue they generate.

00:56:52 – Advice for Beginners
Jonathan recommends giving yourself at least six months to see results and focusing on short-form videos while tracking important KPIs such as clicks and leads generated. He advises looking at the numbers to reverse engineer success.

00:59:25 – Scaling to Seven Figures
Jonathan shares his strategy for scaling to seven figures, which includes building a team, creating a traffic machine such as YouTube, and focusing on an evergreen community such as a Facebook Group. He emphasizes the importance of having a core signature bonus offer.

01:02:43 – Tracking Numbers
Jonathan Montoya and Alex Ford discuss the importance of tracking numbers in business and how it can help remove emotion from decision making. By tracking leads and revenue over time, you can make informed decisions to improve your business.

01:05:08 – Hindsight
Looking back, Jonathan wishes he had the advantage of short-form videos when he started his business, but also acknowledges the value of learning the hardest thing first, which for him was YouTube. He emphasizes the importance of being grateful for where you are in the moment.

01:06:29 – The Opportunity of Building a Business
The present time is an ideal opportunity for anyone to build a business easily, quickly, and cheaply. Jonathan Montoya and Alex Ford agree that it is one of the simplest times to get started. They discuss how it may not be easy, but it is easy to create short videos and drive people to a funnel, repeating it until the business grows.

01:07:44 – Overcoming Fear of Being on Camera
Jonathan explains how he was terrified of being on camera and how he overcame his fear. He suggests teaching something you have learned as a way to practice making videos. He also emphasizes that no one watches your videos in the beginning, so it is alright to mess up.

01:10:47 – Consistency is Key
The biggest thing for anyone to succeed is to stay consistent. Jonathan suggests a straightforward strategy, like making two simple videos every day without compromise for six months or a year, and not worrying about the results. He advises having a specific target and focusing on getting better and looking at the numbers.

01:13:25 – 72 Hour Challenge
Jonathan Montoya shares the 72 Hour Challenge, a course that helps people build their business from scratch. In the challenge, he provides a free course that individuals can give out as their own lead magnet, allowing them to build their email list. Jonathan states that the challenge is beneficial to everyone, whether they're new to affiliate marketing or experienced.