Brian Brewer: From Struggling Waiter to 7-Figure Earner in Affiliate Marketing

00:00:00 – Introduction
Host Alex Ford introduces the podcast and his guest, Brian Brewer, as a successful affiliate marketer and coach who values integrity.

00:01:33 – Superpower
Brian Brewer shares that his dream superpower would be the ability to be the best salesperson on earth, as he believes it would complement his marketing and automation skills.

00:07:12 – Background
Brian Brewer discusses his background in the restaurant industry, how he and his wife moved from Michigan to Portland and then to San Diego, and how he eventually decided to pursue digital marketing.

00:10:45 – Turning Point
Brian Brewer talks about how the slow season in the restaurant industry and the birth of his daughter in 2012 led him to look for new opportunities online and eventually become an affiliate marketer and coach.

00:13:18 – Finding Passion and Motivation
Brian shares his personal journey of finding his passion and motivation for online business. He learned that skills can translate into money, and the pain of the future can be a bigger motivator than the potential pleasure of making money.

00:15:10 – Turning Points
Brian discusses how he learned from his mistakes and applied his skills to another niche. He talks about his first big win and how it changed his life. He also shares the importance of motivation and how the pain of the future can be a powerful driver.

00:19:23 – Struggles and Success
Brian Brewer talks about his struggles of balancing his restaurant job and his side hustle of blogging and SEO. He shares how he moved to Dallas and continued with both jobs, until one day he waited on Alex Becker, a successful digital marketer. Brian researched Alex and began to implement his strategies, leading to his own success.

00:23:36 – Alex Becker and Success
Brian talks about how waiting on Alex Becker led to his discovery of digital marketing and how he began to implement Alex's strategies. He shares how he now runs his own successful digital marketing business and the importance of taking action and implementing strategies.

00:26:05 – The Creation of the First Course
Brian explains how he created his first drop shipping course and gave it away for free as he had no audience to sell it to. He generated leads and commissions from Shopify's affiliate program, created micro content, and grew his YouTube channel to 20,000 subscribers within a few months by providing value and building trust.

00:27:42 – How Trust Leads to Sales
Brian learned that people follow you when they believe in you and buy from you when they believe in themselves. His free course generated leads and helped build trust which led to Shopify sales, and he promoted Max Finn's Facebook ads course as an affiliate on the back end, providing value and making even more money.

00:28:51 – From Job to Entrepreneurship
Brian Brewer talks about how he progressed from trading time for money to selling value in the marketplace. He taught his kids the concept of selling toys to make more money in a day than working at McDonald's for 10 hours. He explains how in entrepreneurship, the results come after the hard work is done, but the return can be exponential.

00:31:50 – The Power of Affiliate Marketing
Brian progressed to teaching affiliate marketing and how it can be a great way to start making money online without creating your own product. He believes that creating a product is too complex for most people and can take months or even years to create, whereas with affiliate marketing, you can promote other people's products and start making money right away.

00:38:50 – Embrace the Challenges
Brian Brewer and the host discuss the importance of embracing the challenges that come with starting an online business. They encourage listeners to view challenges as opportunities for growth and to cultivate problem-solving skills.

00:44:11 – Figuring It Out on TikTok
Brian shares how he discovered TikTok in early 2020 and realized there was no one to model when it came to marketing Legendary Marketer. He had to figure it out on his own, which allowed him to take advantage of the opportunity quickly.

00:47:11 – Be Prepared for Opportunities
Brian emphasizes the importance of being prepared for opportunities, no matter what the market conditions are like. He encourages listeners to focus on learning skills that they can apply, so that when opportunities come along, they can take advantage of them quickly.

00:48:49 – Overcoming Resistance to TikTok
Alex Ford shares how he initially resisted using TikTok because he associated it with dancing and humor. He eventually realized it was a valuable tool for promoting his business and encourages listeners to be open to trying new things, even if they initially resist them.

00:49:05 – Success with TikTok and Reels
The host and Brian discuss the success they have had using TikTok and Reels to promote their businesses. They emphasize the importance of providing value and building a brand, as well as being consistent and persistent in their efforts.

00:51:46 – Comparing Yourself to Others is a Thief of Joy
Brian Brewer and Alex Ford discuss how comparing yourself to others can rob you of your happiness. They highlight the importance of embracing challenges and learning to unlearn old habits to catch up with the constantly evolving marketing world. They also emphasize the value of being a beginner in marketing.

00:52:29 – Being in the Game is More Important Than Money
Brian and Alex talk about the importance of staying committed to the marketing game, even in the face of challenges. They discuss how the desire to learn new skills and the ability to adapt to change are better indicators of success than a high income. They encourage beginners to see their lack of experience as an advantage in learning how to create success in a simple way.

00:55:17 – Model Successful People
Brian and Alex discuss the importance of modeling successful people who are doing things the way you want to do them. They caution against following people just because they are making a lot of money if their methods do not align with your values or lifestyle. They remind listeners to choose their dream life first and build their business around it.

00:59:42 – How to Automate Your Marketing
Brian Brewer shares his strategy for not spending time in the DMs or on the phone. He emphasizes the importance of building trust with potential customers and shares tips on how to automate the process. He highlights the need to create valuable content and optimize it for search engines to attract leads. He also recommends using email marketing and chatbots to build relationships and

01:04:07 – Combining Marketing with Patience and Abundant Inventiveness
Brian emphasizes the importance of combining marketing tactics with patience and abundant inventiveness to keep people excited about a product and avoid ad blindness. He shares an example of a case study he is doing to prove that it's possible to take a new Instagram account from zero to $2,500.

01:05:17 – The Power of Patience and Delayed Gratification
Brian and the host discuss the importance of patience and delayed gratification in building a successful business. They share personal stories about how it took them several years to quit their jobs and see success, but they don't regret it because they stayed patient and followed the process.

01:08:05 – Don't Give Up Before the Miracle Happens
Alex Ford discuss how people often give up before they see success because they come in with unrealistic expectations. They stress the importance of staying motivated and enthusiastic throughout the process and bringing that energy to prospects.

01:12:07 – Applying Relationship Energy to Business
Brian Brewer uses a relationship analogy to explain how people often lose their enthusiasm and energy for a business over time. He stresses the importance of bringing that same energy and enthusiasm to the business every day to keep customers excited and engaged.

01:17:07 – Advice for Beginners
To succeed, beginners must continue to work hard even if they don't see results immediately. They need to count and verbalize every small win to build momentum, and learn to love solving problems. Courses can provide a framework, but thinking for oneself and making small tweaks can lead to massive breakthroughs.

01:19:28 – Scaling Your Business
To scale a business, it's important to recognize that what works now may not work forever. It's crucial to build belief in prospects that they can succeed and overcome their objections. Offering resources or webinars to demonstrate this can help to sell at scale.

01:24:51 – Content and Webinars
Creating valuable content and webinars can help to answer objections at scale. By knowing your ideal customer through DMs, it's possible to create content that addresses their needs and overcomes their objections, leading to greater sales success.

01:26:35 – The Role of DMs,
Although DMs may not be the best long-term strategy, they can provide valuable insights into your ideal customers and their objections. By doing the hard work in the beginning and then whittling away at it, it's possible to gain the knowledge needed to create effective, scalable content and webinars.

01:21:28 – Doing Things That Scale,
To achieve success, it's important to do things that scale and learn how to sell at scale. This may require shifting your business model and learning how to sell at scale,

01:30:00 – Overcoming Objections in Affiliate Marketing,
Brian Brewer shares the most common objections in affiliate marketing and how to overcome them. He recommends using giveaway funnels and understanding the product to make the process easier. When people say they don't have the money or need to ask their spouse, Brian suggests showing the benefits of investing and encourages people to research on their own.

01:33:47 – Connecting with Brian Brewer
Brian Brewer offers a free course called the 90-Minute Affiliate Challenge. He also hosts a podcast called the Evolved Marketing Podcast with Andre Yermejev. The podcast covers affiliate marketing and provides daily clips and full episodes every Wednesday.

01:36:34 – Brian Brewer's Free Course and Paid Options
Brian Brewer's free course, the 90-Minute Affiliate Challenge, offers practical tips and actionable items for beginners. He also has additional paid courses for more advanced learning.

01:38:03 – Conclusion
Brian Brewer provides valuable insight into affiliate marketing and how to overcome common objections. He encourages research and understanding of the product to make the process easier. He also offers a free course and hosts a podcast for those looking to learn more about affiliate marketing.